Email Marketing Archives - Official Website for Colin Wayne

All things BIMI email records! The Worlds Best Kept Secret

Explore the benefits of implementing BIMI records to increase email engagement, enhance brand visibility, and mitigate the risk of phishing attacks by ensuring message authenticity and sender legitimacy

Read Article

What is an SPF record? — Email marketing by Colin Wayne

Uncover the power of SPF (Sender Policy Framework) records in email authentication. Learn how SPF enhances email deliverability by specifying authorized email servers for sending messages, reducing the likelihood of emails being marked as spam or rejected. Explore the benefits of implementing SPF records to protect your domain reputation, improve email delivery rates, and fortify your organization’s email security against phishing and spoofing threats

Read Article

What is a DKIM Record? — Email Marketing by Colin Wayne

Discover the significance of DKIM records in email authentication. Learn how DKIM (DomainKeys Identified Mail) enhances email security by verifying the authenticity of sender domains, preventing email spoofing, and ensuring message integrity. Explore the benefits of implementing DKIM records for your organization’s email infrastructure to boost deliverability, build trust with recipients, and safeguard against phishing attacks.

Read Article

7 Tips for Email Subject Lines

In this article we will discuss 7 tips focused on email subject lines to increase open rates. Since the emergence of the first major commercial Internet service providers in the early 1990s, email marketing has become one of the most effective and rapid methods of communication. Although a number of other effective direct communication channels […]

Read Article

What is a DMARC record? — Email Marketing by Colin Wayne

Discover the significance of DMARC (Domain-based Message Authentication, Reporting, and Conformance) records in email security. Learn how DMARC enhances email authentication by providing domain owners with visibility and control over email sending practices, reducing the risk of email spoofing and phishing attacks. Explore the benefits of implementing DMARC records to enforce email authentication policies, monitor email traffic, and safeguard your organization’s reputation and brand integrity

Read Article

Recent Blog Posts

Explore our latest blog posts designed to ignite your entrepreneurial spirit, providing valuable insights and strategies to inspire, motivate, and cultivate the fundamental mindset for achieving success.